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Environmental Information Action Website

Published 04/30/2010 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is an online social network for healthy and green living. Users can earn credits, known as Butterfly Rewards, by participating on the site. The credits can be used to make donations to many partner non-profit organizations which promote healthy and green living. Users can read the latest news about healthy living and environmentally friendly individuals, groups and organizations. The site hosts petitions and news about various healthy and green living causes. There are also groups, friends, polls, messages, eCards, and photos. A portion of the profits from eCards sent through the site are donated to various non-profit organizations as well.

The site is one of the best destinations on the web for news about healthy and green living topics. In addition, many causes use the site to promote their healthy living or environmentally friendly message. Users can start a petition about a cause they care about, or start a group around it. Users can also find information on food and recipes, health and wellness, the environment, civil and human rights and pets on the site. Users can also donate to causes and find places to volunteer on the site.

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What is the history and popularity of the app? was founded in 1998 by Randy Paynter, Matt McGlynn and Camilla Eriksson. The site was originally started as, a site that donated a portion of its profits to healthy and green living non-profit organizations. The name was changed to is 1999. Randy Paynter is now President and CEO, Matt McGlynn is CTO, and Camilla Eriksson is Vice President of eCards. The site has 13 million members and 400 non-profit partners.

What are the differences to other apps?

Competition to comes from sites such as and The is National Geographic's site for promoting a green lifestyle. It is more of an informational site than a social network like is more similar to, having a complete social network for promoting a green and healthy lifestyle. is newer than, and does not have as many members, but is growing rapidly.

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How does the web app look and feel to use?

The site is quite large, but is responsive and navigation is intuitive. There is a convenient top menu bar provided for navigation. Page loads happen quickly, and the social networking features work well. There is advertising displayed on the site, but it is relatively unobtrusive.

How does the registration process work?

Registration to is free and is required to use the social networking features of the site. The green and healthy news and informational sections do not require registration to view. The registration process asks for login ID, password, first and last name, email address, gender, birthdate, zip code and country. Validation of the email address is not required.

What does it cost to use the application?

No premium membership is offered to the site, and registered free users have access to all the features of the site except for sending eCards, for which there is a charge.

Who would you recommend the application to?

The site is recommended to anyone desiring information about living a green and/or healthy lifestyle. The site is the largest social network on the web devoted to such topics, and has a wealth of information. It is also a good place to donate to causes that the user cares about, and find places to volunteer that promote green and healthy living.

  • A social network that promotes green and healthy living
  • Largest site on the web devoted to green and healthy living
  • News and informational resources about healthy and green living
  • Social networking features such as groups, friends, messaging, commenting, polls and others
  • Users can start petitions or groups around a cause that they care about
  • The site is advertising-supported and is free except for sending eCards

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